We are specialists in using Augmented Reality (AR) for interactive print campaigns. From advertising to publications and retail, we offer brand interaction in an exciting way that will get your consumers engaging more with your brand and products.
AR is a technology that places a computer-generated image on a user’s view of the real world, thereby providing a composite view.
Companies can reach out even more to customers through interactive outdoor/print advertisements, images and product packaging through augmented reality apps.
AR is used to integrate print and video marketing. Printed marketing material can be designed with certain "trigger" images that, when scanned by an AR enabled device like a Smartphone or tablet using image recognition, you can activate a video version of the promotional material.
A major difference between Augmented Reality and straight forward image recognition is that you can add multiple media at the same time in the view screen, such as social media share buttons, in-page video even audio and 3D objects.
Traditional print only publications now use Augmented Reality to connect many different types of media. There are various forms of AR, based on your campaign and needs we come up with ways in which we help you interact with your audience. Or we incorporate AR into an existing campaign to bring it to life.
With our experience, expertise and passion for marketing communications, through AR we can ensure that you are heard by those that matter most to your business.
We work with your team to create and deliver interactive and engaging marketing communication strategies to further support your company’s drive for success.